Tuesday, December 15, 2009

Adweek names Apple the ‘Brand of the Decade’

AdweekMedia’s Best of the2000’s brought some of the best advertising awards of 2000’s. And Apple ended up recieving top honors in 6 categories including Brand of the Decade” and “Marketer of the Decade” for Steve Jobs. AppleInsider as usual did a great job covering this even on its blog:

Naming Apple the “Brand of the Decade,” AdweekMedia attributes the brand’s success to Steve Jobs, calling Apple “the embodiment of a living, breathing person.” Jobs was named “Marketer of the Decade” and is credited with relaunching the Apple brand with the “Think Different” ad campaign. Apple’s CEO is described as being visionary, iconoclastic, and fearless. Jobs is also up for Time’s Person of the Year and was named “CEO of the Decade” by Fortune in November.

With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade” and is compared to the Walkman in terms of cultural impact.

Two of Apple’s iconic ad campaigns are represented on the list, with the “Get a Mac” ads winning “Campaign of the Decade” and “Silhouettes” winning “Out-of-Home Ad of the Decade.”

{Via http://www.appleinsider.com/articles/09/12/14/apple_named_brand_of_the_decade_by_adweek.html}


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