While NPD's Stephen Baker points to a confluence of events, including Apple's refresh of its iMac line during the month and a decline of PC sales ahead of the launch of Windows 7, as being responsible for Apple's performance during the month, he also notes that the trend is not likely to continue. Data from previous months, however, shows that Apple had been performing quite well even back in April of this year, when it captured 45% of the desktop retail revenue.
NPD notes that Apple's strong revenue performance is a direct result of its average selling prices, which are nearly three times that of Windows PCs. That difference has enabled Apple to claim high revenues despite significantly lower unit market share than top Windows-based PC vendors.
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