Social media on the web has made it easier for businesses to communicate with the public. Social media tools and inbound marketing strategies actually make it easier for public relations professionals to connect with the public and build relationships with influencers while generating media coverage that will communicate their message to customers, prospects and other valued constituents.
Download this complimentary 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:
- How to connect and build relationships with the media, bloggers and influencers
- How to create an effective news release, social media newsroom, and company blog
- The importance of social media monitoring and participation
- How to use social media to facilitate customer and employee relations and improve brand sentiment
- How to measure the return on investment (ROI) of public relations
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