World's Most Expensive iPhone

GoldStriker International, the manufacturer of highly exclusive handsets, has managed to create the most expensive phone ever earlier this week. The modified iPhone 3G that they have managed to create will set you back by a cool 1.92 million pounds!

The decked up iPhone 3GS comes studded with almost 271 grams of 22 carat gold and as many as 136 diamonds worth a cool 68 carat. The diamonds are on the front bezel. Even the front home button features a diamond (a very rare one at that) weighing 7.1 carat. The phone was painstakingly built over a period of over ten months by Stuart Hughes.

If you are one of the rare specimens who can actually afford to "order" one custom made for you, let us remind you that it will come in a chest made of granite and decked with Gold with a leather interior lining. This is one box you won't be sending for recycling! Head to the GoldStriker website if you want to know more or even if you wish to order one!

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Apple Targets Verizon Droid in New iPhone Ads

Verizon with its “iDont, Droid Does” advertising campaign has been ruthlessly targeting Apple iPhone, including Apple’s CEO Steve Jobs personally with its recent ad in Sports Illustrated magazine last week. These Droid ads clearly shows how desperate Verizon is to pitch its phones against the mighty iPhone. The Big ‘V’ has got the two Droid phones and is trying too hard to promote them. How far this ad war is going to benefit them is a bit too early to comment on. But one thing that we all were sure off was that Apple is going to respond to them sooner rather than later, knowing how they keep doing it on the PC front with “Get a Mac” ad campaign. And so here they are, the two new iPhone ads takes Droid and Verizon indirectly with the line "Can your phone and your network do that?".


Unlike Verizon which centered its ads solely on anti iPhone theme, the new iPhone ads are focused on iPhone’s ability to hold a simultaneous voice and data connection at the same time on AT&T’s network which other phones like Droid on Verizon cant do. Both the new ads ends with the line "Can your phone and your network do that?". That’s of course a fair enough game.

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App Store's content hits 100,000 mark

The App Store is now home to over 100,000 apps, while downloads have surpassed the two billion mark, Apple has announced.

At the end of September, the number of apps stood at 85,000, with over 125,000 developers signed up to Apple's iPhone Developer Programme. A breakdown of category content on the store found that games are by far the most popular type of app available, accounting for 19.6 per cent of the Store's content.

"The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world," said Apple's senior VP of worldwide product marketing, Philip Schiller. "The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating."

"The App Store has forever changed the mobile gaming industry and continues to improve," added Travis Boatman, EA Mobile's VP of worldwide studios. "With a global reach of over 50 million iPhone and iPod touch users, the App Store has allowed us to develop high quality EA games that have been a huge success with customers."

Apple's digital store is now available in 77 countries. A new App Purchase feature recently introduced by the platform holder now allows developers to sell content, subscriptions and digital services directly to users from within their applications.

Original Story at http://www.gamesindustry.biz/articles/app-store-content-tops-100-000

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